Discover the new Tissot Tour de France watch!

As official timekeepers of the annual Tour de France, world renowned watch brand Tissot have released their new Tour de France 2017 watch. Featuring the iconic black and yellow design featured in previous years, this impressive new watch boasts a top of the range Swiss quartz movement combined with a useful chronograph sub-dial complete with add and split functions. The sporty design incorporates a traditional stainless steel case with a modern twist; grey and black PVD coating with carbon composite giving this watch its sleek, gun metal appearance. Scratch-resistant sapphire crystal, a comfortable and durable silicon strap and a handy water resistance of up to 100 meters really give this new watch the edge.

Tissot Interview with British racing cyclist, Steve Cummings

To mark the beginning of the Tour de France, British racing cycling Steve Cummings took part in an interview with Tissot, offering his expert insight into this year's tour and even posed for a photo sporting the new watch.

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"Steve Cummings is often described as an opportunist – the type of rider who seems to have an innate sense of the right time to attack. These decisions are usually made in an instant, at a crucial turning point in the race – and his ability to sneak away has delivered two stage wins at the Tour de France in as many years. As official timekeeper of the Tour, we had the incredible privilege to speak with Steve ahead of this year’s race.

Team Dimension Data is a team that really seems to love being at the Tour de France?

I would say its true for every team, the Tour is the pinnacle of our sport and a good Tour can satisfy team sponsors and fans for the year. A good Tour is vital.

As a professional athlete whats the importance of time?

Crucial. Our sport often comes down to seconds after three weeks’ racing. Time trials obviously are also refered to as ‘the race against the clock’, so quite simply the quickest to go from start to finish wins. In track cycling these margins break down into hundreds and thousandths of a second.

Will the guys selected for the Tour be looking to bring some of the same swashbuckling excitement as they did to the Giro?

It depends on the team selection. If Cav and I are selected then I will look for opportunities. Mark will look to try get closer to Merckx's record (total stage victories at the Tour de France), which he is currently four wins off.

Winning a stage at the Tour is hard, so winning two stages in back-to-back years is quite some achievement has there been any secret to your success?

To be honest I just love riding my bike. I train hard, look after my body and try to arrive to major races like the Tour in the best possible shape. I’m not a rider interested in making up the numbers. Perhaps I am watched a little closer now, though, off the back of the past two stage wins, but I just focus on getting the best from myself and for my team.

Riders who are 'over reliant' on their power meters have come in for some criticism in the past couple of years. Are you a stats guy, or a sensations guy? Does the beauty of racing remain undimmed by the influx of modern technology?

I am more of a sensations guy, I tend to train more off of feel, heart rate and time, I have quite a set routine – where I train and the routes I train on – so I can judge from markers on the road and distance covered etc. I’m not against the advances in technology, each to their own I guess. I stick with what I know works for me and let the others crack on with what works for them.

Thanks for your time, Steve, we’ll be rooting for to be selected at the Tour so we can watch you pursue that third win from three!"