October 17, 2014
Sheens’ sales soar after signing The Saturdays.
During the build up to Christmas, Casio Sheen will be using promotional videos and adverts’ starring pop culture queens ‘The Saturdays’, in order to generate a wider audience and showcase their elegant creations.
These advertisements will be shown in OK and New magazine, with Channel 5 as the platform to view the promotional short films - starting the beginning of November. Jennifer Kelly, Casio Sheen’s senior product marketing manager, said: “Bringing The Saturdays on board as ambassadors was a natural choice because they genuinely reflect the values of the Sheen brand. The way the girls remain effortlessly elegant whilst juggling a pop career alongside young families and numerous multimedia ventures, is both inspirational and accessible. We know this will resonate strongly with our target audience.”
The Saturdays added: “We were thrilled when asked to be the brand ambassador’s for Casio Sheen. The brand is known for adding elegance and glamour to an outfit and we love dressing up and feeling stylish, so it was just right for us! The new range has a colour way to suit every outfit, ideal for the girl who loves to accessorise.”
Since the girl group became brand ambassadors earlier this summer, Casio has seen a wild increase of over a third in sales, thereby proving the power of celebrity endorsement on a mass market scale.
Casio Sheen will also be promoting a competition through their social media platforms, to win 2 tickets to an exclusive gig in their London store where The Saturdays will be performing.
This entire endeavour proves Casio’s ability to remain current, and truly capture the zeitgeist of today’s modern society, forever giving the public exactly what they want, not just through celebrity endorsement but also elegant, fresh designs that are engaging to a youthful audience.
If the mention of The Saturdays has enticed you to see what the Casio Sheen collection has to offer, you can do so by viewing our exclusive collection and following the links embedded in this article.
Remember to keep checking the style blog for more updates on your favourite brands and their ambassadors, as well as helpful style tips to keep you on trend and looking gorgeous.
By James Tissiman