October 28, 2014
Guess Smartwatch vs Apple Smartwatch
President and CEO of Guess watches, Cindy Livingston, recently wrote and open letter to Apple CEO, Tim Cook, welcoming him to the watch industry and ultimately embracing the challenge of Apples new smart watches.
During the early 80s, the Swiss watch industry was coping with a disruption caused by the introduction of quartz and digital watches. It was during this time when Guess began to pioneer the fashion watch. Livingston writes, 'At that time, we had many critics who thought we were crazy. They believed that the only real alternatives were Swiss mechanicals or traditional quartz timepieces. Fortunately for us, consumers thought differently,'
Livingston goes on to demonstrate her delight to have an equal mind join the industry and continues to say, 'Just as we had in the early 80’s, there are naysayers and believers. I, for one, am a fan! Your innovation and attention to detail is spectacular.'
However, 'We’ve always been much more than a watch. Now, we too are going to take that concept even further. As we look forward to the launch of our own connected timepiece for GUESS… “Powered by MARTIAN”, we’re happy to have another true brand innovator in our industry that confirms the wrist as the dominant place for self-expression.'- a soft reminder that soon they both will be in competition.
At House of Watches, we welcome all innovators and smartwatches, with the possibility of bringing them to you. But, for the time being, we invite you to view our collection of Guess watches, the range is fashionable and functional, packed with the very best quartz movements and all at a very reasonable price point.
By James Tissiman