March 24, 2015
The pinnacle event in the watch enthusiast’s calendar is finally here, Baselworld 2015. The one event where more than 1,500 brands congregate under one roof to exhibit their new innovations, collections and expertise to a flock of over 4,000 journalists, eagerly waiting to give the first scoop ahead of the competition.
Baselworld has always been the epicentre of classic watchmaking, it’s the crème de la crème of events for all the key players in the world of horology and jewellery. This year attendees of the event were welcomed by Basel-Stadt Cantonal Council Member, Christopher Brutschin, he spoke as if Baselworld was in itself a watch, describing it as “similar to the fabrication of a watch mechanism, a lot of thought and passion with a high standard of precision is invested in this masterpiece at Baselworld”, to clarify he said, , "The precise workmanship of the wide variety of cogs that are tuned to the last detail to work in harmony, makes Baselworld a top-class event." It’s no wonder why every year these brands choose Baselworld as their platform to unleash their designs.
This year smartwatch has been the word on everyone’s pursed lips, along with quizzical questions on whether they pose a threat to the art of classic watchmaking, or whether it will be similar to the digital boom of the eighties, when China unleashed affordable watches to the mass public.
However, from the banners and hype in and around Baselworld, smartwatches seem to be in the foreground of everyone’s view, especially those near the colossal Tag Heuer stand. The one brand boasting banners displaying the technology giants google and intel. It's obvious that Tag Heuer will soon be joining the smartwatch clan, hoping to close in on Apple in a bid to merge superior watchmaking with smart technology.
From what we've seen smartwatch revolution is on its way and who knows what Baselworld 2016 will look like?