At House of Watches, we aim to provide you with the best possible prices for the brands you love. As authorised retailers of all of our brands including PANDORA, Thomas Sabo, Swarovski and Links of London, we provide certain measures as a means of protection for all of our brands. Which means, while providing you with the same level of service, we must also keep their products at full retail price. This is to protect the brand and reduce the issue of counterfeiting. However, please be aware that if you do see discounted items online that are not in our authorised sale category, it is likely that the company selling those items to you is not an authorised retailer.